Ice Tea Label

Tommy Bahama private label

  1. Ice tea label design

Ice tea label.Label design objective was to use  old tourist posters as the main imagery.Supporting the Tommy Bahama brand.This ice tea was for a private label.The teas where fruit flavored and made with only sugar cane. No preservatives. Fresh brewed tea.The logo was the Tommy brand.
The labels where shrink sleeve prints.The line was to be launched at all Tommy stores and then into retail distribution.The ice tea label design was not completed.Due to the high license fees required.

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