Potato Chips Packaging

Russian potato chips

  1. Potato chips packaging

Potato Chips Packaging.The objective was to use an American packaging style.
Bold urban font with a all black bag.Creating a urban position and image.The Russian consumer base was from 18- 26. Mostly males.The snack bag packaging was very clean and simple.The chips photos where meant to show the chip. But mainly get attention with this all new cool chips bag.The Russian brand did not fit well within the packaging.It was a fishing company owners brand.But that was a regulation. The clean and modern design format accomplished the product goals.

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